Back ground of Ethnograhy

Ethnographic studies are usually holistic as it is founded on the idea that humans are best understood in the fullest possible context, including: the place where they live, the improvements they've made to that place, how they are making a living and providing food, housing, energy and water for themselves, what their marriage customs are, what language(s) they speak and so on. Ethnography has connections to genres as diverse as travel writing, colonial office reports, the play and the novel.[5] Many cultural anthropologists consider ethnography the essence of the discipline.[6] It would be a rare program in graduate cultural anthropology that didn't require an ethnography as part of the doctoral process.

Evaluating ethnography

Ethnographic methodology is not usually evaluated in terms of philosophical standpoint (such as positivism and emotionalism). Ethnographic studies nonetheless need to be evaluated in some manner. While there is no consensus on evaluation standards, Richardson (2000, p. 254)[8] provides 5 criteria that ethnographers might find helpful.
Substantive Contribution: "Does the piece contribute to our understanding of social-life?"
Aesthetic Merit: "Does this piece succeed aesthetically?"
Reflexivity: "How did the author come to write this text…Is there adequate self-awareness and self-exposure for the reader to make judgments about the point of view?"
Impact: "Does this affect me? Emotionally? Intellectually?" Does it move me?
Expresses a Reality: "Does it seem 'true'—a credible account of a cultural, social, individual, or communal sense of the 'real'?"

About Ethnography

Ethnography (Greek ἔθνος ethnos = folk/people and γραφία graphia = writing) is a scientific research strategy often used in the field of social sciences, particularly in anthropology and in some branches of sociology, also known as part of historical science that studies people, ethnic groups and other ethnic formations, their ethnogenesis, composition, resettlement, social welfare characteristics, as well as their material and spiritual culture. It is often employed for gathering empirical data on human societies and cultures. Data collection is often done through participant observation, interviews, questionnaires, etc. Ethnography aims to describe the nature of those who are studied (i.e. to describe a people, an ethnos) through writing.[3] In the biological sciences, this type of study might be called a "field study" or a "case report," both of which are used as common synonyms for "ethnography